The Year of Practice
 
July 2024
 
 
 
 
 
 
Welcome to Midyear Summit
 
 
PRACTICE DE-LOOPING
 
 
Welcome to the 2024 Midyear Summit! Whether you’re launching your career or are a seasoned professional, we're offering valuable insights into mastering your professional needs, wants, and dreams. Discover HOW we get stuck in familiar loops and learn to recognize each personality's dominant activity and potential breakdowns. Our Co-Founders John Patterson and Kirkland Tibbels will lead the Los Angeles summit, while John Patterson and Drew Knowles will guide the Auckland summit. Don’t miss this chance to practice de-looping!
 
 
 
 
 
 
 
 
 
 
 
 
 
Get CEO Time
 
 
MAKE COMMUNITY CONNECTIONS
 
 
Our self-paced Thrive program includes Weekly eCoaching that could become the most valuable 40 minutes of your work week. It’s one thing to study Transactional Competence. It’s another thing to practice it.
Thrive members are invited to Zoom in early and connect with the IU community before sessions. Thrive eCoaching is your weekly chance to get priceless time with CEO John Patterson backed up a rich library of professional resources. Join us next week!
 
 
 
 
 
 
 
 
 
 
 
 
 
The Myth of Being Self-Sufficient
 
 
INDEPENDENCE POVERTY
 
 
For most of my life, I believed that being multitalented and entirely self-sufficient was the ultimate achievement. Thanks to my parents, I immersed myself in Renaissance history during my Italian studies abroad and took pride in considering myself a modern-day Renaissance man, like da Vinci: well-rounded, adaptable, and capable of innovative thinking across different areas of expertise. While I still cherish my natural curiosity to explore new skills and ways to think, my life took a massive turn for the better the day I learned about the myth of being self-sufficient.
 
 
 
 
 
 
 
 
 
 
 
 
Got Influence?
 
 
JOIN THE AUGUST COHORT
 
 
Experience the thrill of mastering your skills and growing your business! This is your chance to dive into the IU curriculum, applying smart solutions to real-world challenges. Elevate your skills, transform theory into action, and navigate your career path with precision and confidence. Don't just watch opportunities pass by — seize them. 
 
 
 
 
 
REGISTRATION DEADLINE 02 AUGUST 2024
 
 
 
 
 
 
 
 
 
 
Auckland and Perth
 
 
ACCELERATOR WORKSHOPS
 
 
In August, CEO John Patterson is in New Zealand and Australia delivering the Influential U 2024 Midyear Summit and Accelerator Workshops. If you're in Auckland or Perth, be sure to join him and local certified consultants for our workshops and socials focused on Tomorrow's Leaders. The future belongs to those with influence.
 
 
 
 
 
 
 
 
 
 
 
 
Navigating Life Beyond Landmark
 
 
A NEW JOURNEY
 
 
Throughout these years, I was privileged to meet many remarkable individuals united by a common purpose: to celebrate our shared humanity and contribute to building a better world. I’m writing this opinion article because I am often asked about this long period of my history and how it led to my role with Influential U.
 
 
 
 
 
 
 
 
 
 
 
 
Attract the Right Customer
 
 
TARGETING YOUR NICHE
 
 
Lowering marketing costs is critical for small and medium-sized enterprises (SMEs) with limited resources. You can’t blow your resources trying to be all things to all people. You must target a specific niche customer (the more specific, the better) with a niche solution and align your business model with one of three core strategies—customer intimacy, product leadership, or operational excellence. Here are the steps to help you think accurately.
 
 
 
 
 
 
 
 
 
 
 
 
9 Mistakes Killing Your Business Offers
 
 
GUILTY OF THESE?
 
 
Creating a compelling business offer is critical in securing partnerships, clients, and growth opportunities. However, even the most well-intentioned offers can go awry due to common mistakes. Today, I delve into some of the frequent errors businesses make when crafting their offers and provide strategies to avoid them.