The Year of Practice
 
October 2024
 
 
 
 
 
 
18 Premium Tickets Remaining
 
 
OJAI VALLEY INN
 
 
Join us for the 2025 Annual Conference, celebrating our 15th anniversary in picturesque Ojai, California, from January 13-17. This year's theme, "Performing: a harmonious blend of preparation, practice, and spontaneous magic," promises to inspire and elevate your professional and personal endeavors.
 
 
Experience captivating keynotes, interactive sessions, and exclusive networking opportunities designed as an unparalleled opportunity to aim toward the future. Now, with limited tiers available, including Virtual, Standard, Premium, and VIP options, secure your spot today to ensure you don't miss this transformative event.
 
 
Level up your conference experience with tiers available from virtual to VIP.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Get CEO Time
 
 
MAKE COMMUNITY CONNECTIONS
 
 
Our self-paced Thrive program includes Weekly eCoaching that could become the most valuable 40 minutes of your work week. It’s one thing to study Transactional Competence. It’s another thing to practice it.
Thrive members are invited to Zoom in early and connect with the IU community before sessions. Thrive eCoaching is your weekly chance to get priceless time with CEO John Patterson backed up a rich library of professional resources. Join us next week!
 
 
 
 
 
 
 
 
 
 
 
 
 
Respect Your Offer or No One Will
 
 
WITH SHONIT JAGMOHAN
 
 
In this Classics episode, Melbourne optometrist Shonit Jagmohan shares how declining unrealistic goals helped him build authority and focus. They also discuss the importance of saying "no," especially for Performers who avoid confrontation, and challenge societal norms that encourage blind acceptance, offering insights for creating a more intentional, balanced life.
 
 
 
 
 
 
 
 
 
 
 
 
November Cohort Closes 25 October
 
 
MASTER YOUR SKILLS
 
 
Experience the thrill of mastering your skills growing your business! This is your chance to dive into the IU curriculum, applying smart solutions to real-world challenges. Elevate your skills, transform theory into action, and navigate your career path with precision and confidence. Don't just watch opportunities pass by — seize them. Registration deadline is 25 October 2024.
 
 
 
 
 
 
 
 
 
 
 
 
 
The Art of Agitation
 
 
INFLUENCE AND PERSUASION
 
 
The September 10, 2025, U.S. Presidential Debate between Kamala Harris and Donald Trump provided more than just a clash of policy. It offered a strategic lesson in the art of agitation—a skill anyone can use to enhance influence, persuasion, or negotiation. Whether in a debate or daily interactions, knowing how to agitate effectively can shift the dynamics in your favor.
 
 
 
 
 
 
 
 
 
 
 
 
Don't Compete on Price, Compete on Value
 
 
JOE & JONI ROCCO
 
 
In this Classics episode Joe and Joni Rocco, a husband-and-wife team from Denver, Colorado, transformed their business by focusing on specialization rather than competing on price. Once working 80-hour weeks, they reduced their workload to 40 hours by understanding each other's Personality and Transactional Behavior.
 
 
 
 
 
 
 
 
 
 
 
 
Facing Hard Truths
 
 
FACTS AND JUDGEMENTS
 
 
We live in a world where facts are often uncomfortable. They challenge our assumptions, disrupt our comfort zones, and force us to confront realities we'd rather ignore. Whether in politics, business, or our personal lives, the ability to face hard truths is a critical skill—and one that separates successful leaders, thriving businesses, and fulfilled individuals from those stuck in denial. But let’s take a closer look at what we mean by "facts."
 
 
 
 
 
 
 
 
 
 
 
 
Influencing Adoption: Leveraging Centers of Influence
 
 
ENTREPRENEURS
 
 
In a previous article, I explored the decline of the self-esteem movement and highlighted the need to balance confidence with competence for genuine personal and professional growth. Once a powerful cultural force, the self-esteem movement often promised the experience of confidence without its essential foundation of skills and abilities. As we continue to evolve in our understanding of what drives genuine success, we must adopt practical strategies that foster both competence and confidence.