LEADERSHIP AND AUTHORITY

9 Mistakes Killing Your Business Offers

By John Patterson

Are You Guilty of These?

Creating a compelling business offer is critical in securing partnerships, clients, and growth opportunities. However, even the most well-intentioned offers can go awry due to common mistakes. Today, I delve into some of the frequent errors businesses make when crafting their offers and provide strategies to avoid them.

1. Lack of Clear Value Proposition

A business offer must clearly communicate the value it brings to the table. One of the most common mistakes is failing to articulate this value as a problem-solution equation. If the recipient cannot quickly grasp how you solve their need, they are unlikely to be interested.

Solution:


●	Problem-Solution Equation: Clearly define what problem is solved. The more urgent the problem, the better. The more scarce the solution, the better.
●	Use Simple Language: Avoid jargon and complex terms. The problem-solution equation should be understandable at a glance.
●	Highlight Benefits, Not Features: Focus on how your offer will solve a problem, improve the recipient’s situation, and make that recipient’s life easier.

A PANEL DEMONSTRATION

Cultivating Female Leadership

in the International Trade Industry

Strategies for Promoting Gender Equity

This 90-minute webinar is designed to address the evolving dynamics of the global marketplace and the critical role of women's leadership. This session will provide insights into overcoming 'people problems'—the unique challenges and opportunities that both women and men encounter. Our panel features ten IU Sheroes who will share essential skills for leadership that are vital for women and all professionals at any career stage. Don't miss this opportunity to amplify diverse voices and foster success for all.