Innovative founders are often celebrated for their groundbreaking ideas and creative vision. However, many of these brilliant minds face a significant challenge that can make or break their ventures: lacking essential people skills. While technical expertise and innovation are critical, effectively leading, communicating, and managing a team is just as vital for a startup’s survival and growth. While 29% of startups fail due to running out of cash, a much more significant percentage of failures are linked to people skills and management issues. We’ll explore why people skills are crucial for startup success, the common pitfalls that founders encounter, and the steps they can take to bridge this gap.