Prospecting is an essential Activity for keeping the business engine running. If you’re not prospecting, your sales funnel is dying. Yet, many of us struggle with it. The main reason? It's often mistaken for a strategic chore rather than a daily activity. Think of prospecting as forever searching for your business's soulmate—the activity of identifying potential customers who resonate with what you offer and align with your business goals. It sounds straightforward, but it actually requires a blend of strategy, charm, and a deep understanding of your market.