SALES ACTIVITY
 
 
Prospecting for Customers
 
 
By John Patterson
 
 
 
 
The Must-Do Activity Driving Revenue Growth
 
 
Prospecting is an essential Activity for keeping the business engine running. If you’re not prospecting, your sales funnel is dying. Yet, many of us struggle with it. The main reason? It's often mistaken for a strategic chore rather than a daily activity. Think of prospecting as forever searching for your business's soulmate—the activity of identifying potential customers who resonate with what you offer and align with your business goals. It sounds straightforward, but it actually requires a blend of strategy, charm, and a deep understanding of your market.
 
 
In this straightforward guide, we'll delve into the activity of prospecting. You'll receive practical strategies and tips to populate your sales funnel and increase your revenue effectively. Prepare to embark on an adventure into the exciting activity of finding and securing customers.
 
 
Oh, before we go forward, did you count the number of times above I used the word “activity?” This gives a hint about the missing ingredient.
 
 
 
 
 
 
 
 
 
 
 
 
THRIVE PROGRAM
 
 
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Our self-paced Thrive program includes Weekly eCoaching that could become the most valuable 40 minutes of your work week. It’s one thing to study Transactional Competence. It’s another thing to practice it. Thrive members are invited to Zoom in early and connect with the IU community before sessions. Thrive eCoaching is your weekly chance to get priceless time with CEO John Patterson backed up a rich library of proferssional resources. Join us next week!