Foremost on our framework list is the PSTI framework (Planning, Strategy, Tactics, and Implementation) framework. In essence, PSTI attempts to "take the thinking out of good strategy," which sounds almost heretical in its simplicity. Yet, therein lies its brilliance. By breaking down any transaction—be it a project, offer, or product launch—into stages defined by narratives and their corresponding personality quadrants, PSTI demystifies the entire strategic process. It's like deconstructing a Michelin-star dish into ingredients so basic that anyone might be tempted to don the chef's hat. But, as with cooking, the magic isn't just in listing the ingredients but in knowing how to blend them to perfection.