Karl Strand guards the standards for commercial architectural exteriors because he hates poorly constructed shortcuts. A skeptical man, he wants everything built to exacting standards.

Drew Knowles produced a case study that embraces his naïveté. Learn from him to identify your own naïveté.

The quest to make as much money as he could caused Johnny Washington to take too many risks.

Tara Collison shares a useful case study in the conceit of independence, at the same time delving into the naiveté of self-sufficiency.

Craig Bouck is an architect who pursued an education in the elements of value to increase business success. He shares how to value yourself as a scarce resource.

Ron Sprengeler has produced a robust identity amongst thousands of peers in a large corporate environment. The result is a powerful identity.